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Social media image sizes guide

📸

Instagram

Posts: 1080×1080 (square), Stories/Reels: 1080×1920 (9:16), Profile picture: 320×320. Always use high resolution for sharp display on retina screens.

👍

Facebook

Shared image: 1200×630, Cover photo: 820×312, Profile: 170×170, Event cover: 1920×1005. Facebook compresses uploads, so start with high quality.

▶️

YouTube

Thumbnail: 1280×720 (16:9), Channel art: 2560×1440, Profile: 800×800. Thumbnails are critical for click-through rate.

💼

LinkedIn

Post image: 1200×627, Profile: 400×400, Banner: 1584×396, Company logo: 300×300. Professional quality images increase engagement.

FAQ

Social media image sizes (2026)

PlatformPost / FeedStory / ReelProfile
Instagram1080 × 10801080 × 1920320 × 320
Facebook1200 × 6301080 × 1920170 × 170
YouTube1280 × 720 (thumb)800 × 800
LinkedIn1200 × 627400 × 400
Twitter/X1600 × 900400 × 400

Resizing best practices

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Lock aspect ratio

Always keep aspect ratio locked to prevent stretching. Change one dimension and let the other adjust automatically.

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Retina displays

Modern screens are 2x-3x density. Create images at 2x display size for sharp rendering. Instagram shows at ~540px but needs 1080px source.

⬇️

Downscale freely

Reducing size always works well. Upscaling beyond 50% causes blurriness. For large upscales, use our Background Remover's 4K upscaling.

💡 Pro tip
For e-commerce, Amazon requires product images to be at least 1000px on the longest side for zoom functionality. Etsy recommends 2000px. Shopify works best with square images at 2048 × 2048 pixels.

Vectowl uses high-quality bicubic interpolation for smooth results when downscaling. All processing happens in your browser — your images stay private and resizing is instant.

Frequently asked questions about image resizing

Why does my resized image look blurry? Blurriness occurs when upscaling (making images larger) because the algorithm must create new pixels that did not exist in the original. Small upscales of 10-30% are usually acceptable, but upscaling by 200% or more will produce noticeable softness. For significant enlargements, consider using AI-powered upscaling tools that intelligently generate detail. Downscaling (making images smaller) always produces crisp results.

What is aspect ratio and why should I lock it? Aspect ratio is the proportional relationship between width and height. A 1920×1080 image has a 16:9 aspect ratio. When you lock the aspect ratio and change the width, the height adjusts automatically to maintain proportions. Unlocking it lets you set any width and height independently, which stretches or squishes the image. Always lock aspect ratio unless you specifically want distortion for creative effect.

What resolution do I need for printing? Print requires significantly higher resolution than screen display. The standard for professional printing is 300 DPI (dots per inch). For a 4×6 inch print, you need a 1200×1800 pixel image. For an 8×10 inch print, you need 2400×3000 pixels. For large format printing like posters, 150 DPI is often acceptable, reducing the pixel requirements by half.

How do I resize for email attachments? Most email providers limit attachments to 25MB. A quick rule of thumb: resize images to 1200 pixels on the longest side and compress to 80% JPEG quality. This typically produces files under 500KB that look good on any screen. For multiple images in one email, resize to 800 pixels to keep the total attachment size manageable.